Software that stays out of your way.
001 — STATEMENT
At some point I started looking at software differently.
For too long, we've let software dictate how we work. We adapt to the tool instead of the other way around. We accept the bloat, the unnecessary features, the alerts that interrupt us mid-thought. We let notifications decide when we pay attention and to what.
I got tired of it. Not just at work — in my personal life too. The same pattern everywhere. Apps demanding attention. Dashboards nobody asked for. Features designed to keep you inside the product, not to help you finish and leave.
The average worker spends three hours a day managing tools instead of doing real work. Three hours. That's not productivity. That's overhead with a monthly fee.
So I lost interest in adding to the noise. Now I'm drawn to the opposite — software that does its job and shuts up.
002 — MANIFESTO
- 01.Attention is sacred. We're bombarded every step of the way. Getting things done is harder than ever. Software shouldn't add to the noise — it should make the noise stop.
- 02.The best tool disappears. You forget it's running. That's the goal.
- 03.Simplicity is discipline. Anyone can add. Removing takes guts.
- 04.No is harder than yes. Every feature you add is a feature someone has to learn, maintain, and ignore. Saying no is the real work.
- 05.AI does the boring parts. Humans do the interesting parts. That's the deal.
- 06.Outcomes over hours. That is it.
- 07.Scroll jacking is still a thing. Somehow. It's the most annoying pattern on the web and it refuses to go away.
- 08.This will change. So will the services. So will this website. That's the point. Keep learning, don't get precious about it.
003 — NOW
Exploring what quiet AI systems could look like in practice. Small experiments. Seeing where it goes.
Still doing UX strategy sessions — helping figure out what to build and what to kill before anyone writes code.
And every now and then, a website or something purely visual. Old habits. I enjoy it when the project is right.
004 — LET'S BUILD
Two ways I can help:
If you're not sure where to start — I can look at what you're currently using and tell you what's quietly draining your time. Tools, subscriptions, workflows. You'll get a clear picture of what's costing you money and attention, and a short list of things to kill. Takes about five days. I call it a Complexity Diagnostic, but really it's just an honest inventory with recommendations.
If you know what's broken — tell me about the workflow that's eating your time. The one that involves three tools, manual steps, and things falling through the cracks. I'll build a quiet system that handles it — purpose-built, nothing extra. You set it once and forget it's running.
Either way, just email me. Describe the problem in a few sentences. I'll reply with a straight answer — what I'd do, what it would cost, how long it would take.
No decks. No discovery calls. No calendars.
006 — ABOUT
I've spent most of my career as an experience designer and consultant. I tried front-end development and QA along the way — learned plenty, then moved on.
I now use my background with AI to create quiet systems. I also provide focused UX consulting on the side.
Based in Ljubljana, Slovenia.
Working with teams and individuals worldwide.